Vaerla

Preparing the workspace

Createclientandbrandcontentwithouttheweeklygrind.

Vaerlaisbeingbuilttohelpdigitalmarketingagencies,freelancesocialmediamanagers,contentteams,andindependentbusinessescreatedraftcaptionsandvisuals,organizecontentcontext,reviewposts,planschedules,andeventuallypublishapprovedcontentthroughconnectedsocialaccounts—withoutjumpingbetweenscatteredtoolsormanuallypostingacrossplatforms.

Movefrombrieftoready-to-reviewcontent,thentowardschedulingandapprovedpublishing,withoutchasingscatterednotes,prompts,files,calendars,andrepetitivepostingtasks.

Built for agencies • freelance marketers • content teams • independent brands

Join the waitlistSee how it works

Brand-awaredraftsforeveryclientcontentstream.

Createbrand-awaredraftvisualsandcaptionsfromthesameclientcontextyourteamusesforplanning.

Keepcreativegeneration,reviewstatus,queueplanning,andcalendarschedulingclosetogether.

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01 — Visual context

Context-Aware Visuals.

Vaerla uses each client's niche, tone, page details, platform, and brief to create visuals that feel closer to the brand from the first draft.

Creative support

✓Client Context: Use saved page details, niche, tone, and platform before creating draft visuals.

✓Creative Direction: Turn short briefs into polished image concepts without starting from a blank canvas.

✓Review Ready: Keep generated visuals close to the campaign direction before they enter the queue.

02 — Draft visuals

Polished Draft Visuals.

Create campaign-ready visual drafts with premium composition, lighting, texture, and brand feel, ready for review before your team schedules anything.

Look

Premium finish

Style

Brand aligned

Texture

High detail

Review

Creative ready

03 — Format output

Built For Multiple Formats.

Create visual drafts for different campaign formats, then keep them organized with the caption, review state, and schedule context inside Vaerla.

Creative support

✓Client Context: Use saved page details, niche, tone, and platform before creating draft visuals.

✓Creative Direction: Turn short briefs into polished image concepts without starting from a blank canvas.

✓Review Ready: Keep generated visuals close to the campaign direction before they enter the queue.

Product direction

Built toward the full content workflow.

Vaerla is being built around the path content teams already follow: client or brand context, draft creation, review, scheduling, and eventually approved publishing through connected social accounts.

Current focus

  • Client and brand context
  • Draft caption creation
  • Draft visual creation
  • Review flow
  • Content Queue planning
  • Calendar scheduling overview
  • Generation credits

Planned next

  • Connected social account workflows
  • One-click publishing
  • Scheduled auto-publishing
  • Publishing controls
  • Platform-specific post formats
  • Usage controls
  • Billing and production onboarding

Planned product direction

Built toward approved publishing.

Vaerla is being built to reduce the repetitive work that happens after content is approved. The planned publishing workflow will let users publish approved posts immediately or schedule them to go live later through connected social accounts.

Planned

One-click publishing

Review and approve a post, click Publish, choose the connected social accounts, and push the content from Vaerla without manually reposting across platforms.

Planned

Scheduled auto-publishing

Approve a post, choose the platforms, set the date and time, and let Vaerla publish it automatically when the scheduled time arrives.

Nothing publishes without user approval.

Planned Founding 20 pricing

Founding 20 pricing is planned for the first 20 approved paid customers when Vaerla is ready for paid plans.

Waitlist

Free to request

For agencies, freelance marketers, content teams, and independent brands that want to follow Vaerla's development and be considered for early testing later.

No payment or credit card required.Selected users may be invited for early testing later.Waitlist members can follow the build and share feedback.

Future testing consideration

Launch

Planned public price

₹2,999/month

₹699/month

Founding 20 price

100 generation credits/month

For solo marketers and small agencies testing Vaerla with a few clients.

First 20 approved customers keep this monthly price

  • 1 agency workspace
  • Up to 3 clients
  • 100 generation credits/month
  • Client context workspace
  • Content calendar planning
  • Draft captions and visuals
  • Review flow
  • Email support

Scale

Planned public price

₹6,999/month

₹1,499/month

Founding 20 price

350 generation credits/month

For growing agencies managing multiple client content workflows.

First 20 approved customers keep this monthly price

  • 1 agency workspace
  • Up to 10 clients
  • 350 generation credits/month
  • Client workspace organization
  • Post drafts and review
  • Scheduling workflow
  • Content Queue planning
  • Queue and calendar status tracking
  • Priority support

Studio

Planned public price

₹14,999/month

₹3,999/month

Founding 20 price

1,000 generation credits/month

For high-volume agencies managing more clients, content volume, and workflow complexity.

First 20 approved customers keep this monthly price

  • 1 agency workspace
  • Up to 30 clients
  • 1,000 generation credits/month
  • Higher client volume
  • Expanded review workflow
  • Content Queue planning
  • Brand/client organization
  • Priority support
  • Early access to planned publishing workflow

Generation credits

Fast generation

Quick ideas and draft content. Uses 1 credit.

Normal generation

Standard draft captions and visuals. Uses 2 credits.

Campaign generation

Higher-detail campaign drafts and creative assets. Uses 3 credits.

Waitlist and pricing notes

Joining the waitlist is free. Waitlist members may get first access to Founding 20 pricing when paid plans launch.

Founding 20 pricing is planned for the first 20 approved paid customers when Vaerla is ready for paid plans.

Vaerla is being built toward approved one-click publishing and scheduled auto-publishing through connected social accounts.

Monthly and daily fair-use limits may apply during future testing.

Generation credit limits will be confirmed before paid plans launch.

Waitlist

Join the Vaerla waitlist.

Vaerla is currently in development. Join the waitlist to follow the build, share feedback, and be considered for early testing when the product is ready.

No payment or credit card required. Joining the waitlist does not guarantee immediate access.

Joining the waitlist is free. Waitlist members may get first access to Founding 20 pricing when paid plans launch.

No payment or credit card required. Joining the waitlist does not guarantee immediate access.

Founder note

A founder-built content workflow for agencies and growing brands.

I'm building Vaerla as a cleaner content workflow for agencies, freelance marketers, content teams, and growing brands.

The goal is simple: help agencies spend less time creating and managing client content, and more time acquiring clients, serving accounts, and growing the business.

The waitlist is open for agency owners, social media managers, freelancers, and content teams who want to follow the build, share feedback, and be considered for early testing later.

Waitlist FAQ

Questions before joining the waitlist.

Who is Vaerla for?

Vaerla is built for digital marketing agencies, social media agencies, freelance content managers, content teams, and independent businesses that need a clearer way to create, review, and plan content. The strongest fit is anyone creating content regularly across clients, brands, products, or campaigns.

Is Vaerla live yet?

Vaerla is currently in development. The waitlist is open, and selected users may be invited for early testing when the product is ready.

What does Vaerla help teams do?

Vaerla helps teams create draft captions and visuals, organize client or brand context, review content, manage the Content Queue, and plan scheduled posts from one workspace.

Will Vaerla publish directly to social media?

Not yet. Vaerla is being built toward connected-account workflows, one-click publishing, and scheduled auto-publishing. The goal is that once content is reviewed and approved, users can publish immediately or schedule it to go live automatically from Vaerla. Nothing will publish without user approval.

How will publishing work later?

The planned publishing workflow is approval-first. Users will be able to review a post, approve it, choose connected social accounts, and either publish immediately or schedule it for later. Scheduled posts may also include a “Publish now” option if the user wants to post before the scheduled time.

How does Vaerla create content?

Vaerla uses saved client or brand context, including niche, tone, platform, and brief details, to help teams create draft captions and visuals faster.

Why join the waitlist?

Waitlist members can follow the build, share feedback, and be considered for early testing later. Joining does not guarantee immediate access.

Does joining the waitlist cost money?

Joining the waitlist is free. No payment or credit card is required. Paid plans and Planned Founding 20 pricing will come later when paid plans launch.

What should I expect after joining the waitlist?

You may receive build updates or questions about your workflow. Selected users may be invited to test Vaerla later, but joining the waitlist does not guarantee immediate access or selection for testing.

Ready to
reduce
the content workload?

Join the waitlist for Vaerla — a content workflow platform being built to help teams create, review, schedule, and eventually publish approved content from one focused workspace.
Join the waitlistView Planned Founding 20 pricing